When Amazon Fresh expanded from the US to the UK and Germany, I art directed photoshoots in London and Berlin to produce seasonal, evergreen and localised assets.
London 2017
Photography: Patrice de Villiers
Food Stylist: Seiko Hatfield
BERLIN 2017, 2018
PHOTOGRAPHy & FOOD STYLING: SEVENTY NINE BERLIN
Amazon Fresh
As part of my day-to-day I oversaw a team of designers producing all marketing material across print & digital.
Amazon Fresh Germany
For the 2017 program launch in Germany, I art directed two custom photoshoots in Berlin and spent two weeks working in Munich as the main point of contact for design and production resource. I oversaw the production of over 2,000 graphics for retail and marketing.
Treatment for local/independent brands
Whole Foods
When Whole Foods was bought by Amazon in 2017, I art directed the hero image for the UK, added custom illustrations and oversaw the launch across several programs on Amazon including Prime Now, Pantry, and Amazon Fresh.
