Art direction and global toolkits for Wella Deluxe, Wellaflex and Silvikrin.
london & Hamburg 2019
agency: nomads
PHOTOGRAPHy: armin morbach
Head of content: tory frost
Wella Haircare
Style Fearless
Wella Deluxe needed a combination of design and content to launch their new oil-based product line as part of their 2020 global toolkit.
To evolve the brand while showcasing the power and confidence of styling without damage, we created an elevated look & feel that went across key visuals, how-to videos, social assets, and point of sale displays.
I oversaw all visual aspects of the project, including art directing the video/photoshoot in Hamburg, overseeing a team of designers, editors, and 3D artists in London and designing the brand guidelines for global distribution.
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Select social assets
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Photography art direction
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Product Photography & Point of Sale
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Wellaflex
Filling the composition with beautiful, healthy hair in motion.
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Get the Look videos
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Silvikrin
A shift to a richer jewel tone and confident, monochromatic styling helped bring the UK’s #1 hairspray brand up to date without losing brand recognition.