Amazon Grocery Gift Guide

Art direction & design for the 2014 grocery gift guide on Amazon.com

SEATTLE, WA 2014
PHOTOGRAPHy: JOE HOLDSWORTH
PRODUCER: KELLY BALDWIN
STYLIST: RACHEL GRUNIG

These images were used to create ten curated gift guide pages on Amazon as well as in various placements around the site including the Amazon homepage. At the time, gift guides for Amazon retail had always been shot against all white backgrounds. I envisioned something with a bit more drama and impact, which proved a better experience than years before resulting in a 107% sales lift and an increase in sponsorship spend.